George Gallup
A Guide to Public Opinion Polls.
Princeton University Press, 1944. Second printing. xviii/104 pages.
Volume, measuring approximately 5.75" x 8", is bound in light reddish brown cloth, with gilt-lettered red spine label bracketed by stamped gold lettering. Book displays very light shelfwear. Binding is sound. Pages are clean and without markings. 
"...gives a clear, succint account of the methods employed by the American Insititute of Public Opionin and other opinion-testing agencies, of the problems they face and of the services they render." (from NYT review of July 2, 1944).