Norman Bel Geddes
Horizons.
Boston: Little, Brown, and Company, 1932. First printing. xix/293 pages.
Volume, measuring approximately 8.25" x 10.75", is bound in gray cloth, with stamped black lettering to spine and front cover, with ornamental designs in black and gray. Book shows mild shelfwear, with light soiling to covers. Binding is firm. Pages are clean and bright. Profusely illustrated. Rear dust jacket flap is affixed to rear pastedown.
"A fascinating treatise by Bel Geddes on his design maxims and visions for products relating to transportation, housing, factories, theaters, etc." -- Description from Artisan Books & Bindery.
Norman Bel Geddes (born Norman Melancton Geddes; April 27, 1893 – May 8, 1958) was an American theatrical and industrial designer, described in 2012 by the New York Times as "a brilliant craftsman and draftsman, a master of style, the 20th century’s Leonardo da Vinci." As a young designer, Bel Geddes brought an innovative and energized perspective to the Broadway stage and New York’s Metropolitan Opera. In the 1930s he became one of the first to hold the title of Industrial Designer. His futuristic Streamline designs re-envisioned many of the utilitarian objects of the day from airliners and cruise ships to cocktail shakers and circuses. He also conceived and oversaw construction of the Futurama Exhibition at the 1939 New York World's Fair." (Wikipedia)